Becoming a franchise
Marketing Support
There’s no single marketing magic bullet but a collection of lead-generating tools, placements, and strategies. In a changing market, marketing can be a full-time job. We understand this well, as we have dedicated staff who focus on it. Effective marketing adapts to economic conditions. When the internet first appeared, the debate was whether you needed a website. Today, you’re not officially in business until your website is up. More importantly, your site must vie for search space to compete effectively. Search engines consider over 100 distinct variables in this process. You need a sophisticated understanding of how to leverage the internet. We have and continue to develop tools and strategies that can help you rank well and generate leads.
Impressive Business Growth
MARBLELIFE® experienced annual lead growth of 15% between 2006 and 2018 (exceeding 20% in every year but one). This growth demanded the development of various tools, placement strategies, mailing techniques, and email marketing campaigns designed to reach our customers precisely when they need us, cost-effectively delivering the right message to facilitate mutual growth. While past performance doesn’t guarantee future results, achieving such consistent results reflects the significant effort that MARBLELIFE invests in this area.
Strategic Marketing Guidance
We can provide you with local sites, national site leads, postcards, business cards, brochures, invoices, calendars, and email blasts, as well as guidance on how and where to place them for the best results. These claims are not merely qualitative statements but are backed by data analysis and studies of each contact and interaction with the franchise.
Confident Brand Building
Our marketing goals go beyond simply generating business today but to build a national brand presence in which customers have confidence. When customers call MARBLELIFE regarding their property(s), they know they can expect the same on-time, quality service and beautiful results anywhere within the MARBLELIFE network. Alan Mayr has been marketing to niche businesses for more than 20 years. As a MARBLELIFE® franchise owner, his operations have tested and continue to use various MARBLELIFE-recommended strategies. As such, one of your greatest advantages as a franchisee is that there are ready-made tools and proven techniques to bring to bear based on experience, as opposed to an advertising representative’s sales pitch. Furthermore, every lead and call is tracked back to its source so that we can make decisions based on facts rather than gut feeling.
We Train You :
- National MARBLELIFE Website
- Local MARBLELIFE® Website
- MARBLELIFE® Intranet: A convenient online center offering downloadable literature, MSDS, recommended policies, marketing tools, and other frequently used resources.
- MARBLELIFE® Mall: A summary of each nationally negotiated service provider or referral for various services enables you to locate what you need quickly
- MARBLELIFE® Benchmark: Compare how your operation is performing against system benchmarks, allowing you to assess areas for improvement and discussions you may never have even thought about.
- Accounting/Data Management Tools: Standardized accounting and customer management allow quick comparison between offices and communication of mailing lists for corporate-sponsored mailings.
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